Wine-oriented clothing brand
OENOVATED is the first Greek wine-oriented clothing brand in Greece, founded in February 2022. The person behind it is Evelina Igoumenaki, an agronomist and oenologist. The main idea was born from her personal desire to wear clothing that is looser, with a street/fashion aesthetic, yet inspired by wine culture, which is her great passion. This is how OENOVATED and the brand’s motto, ‘Blending Wine With Street Culture,’ came to life.
At OENOVATED, we produce our garments in Greek workshops in Thessaloniki, selecting high-quality Greek fabrics to support local Greek families. Our clothing is for everyone who loves wine—not just promotional t-shirts with simple prints, but garments with custom patterns, quality fabrics, and refined techniques, chosen and crafted with a focus on quality and style.
Our portfolio also includes handmade candles made from 100% natural materials like soy wax and wooden wicks, in recyclable/upcycled wine bottles. We collaborate with various wine bars and wineries, collecting empty wine bottles, cutting them, and turning them into containers for soy candles. Each candle is named after a Greek grape variety, such as Xinomavro, Assyrtiko, Malagouzia, and the essential oils we use are inspired by the primary aromas of each variety.

OPENING HOURS
16/11  –
17/11 13:00-16:00

Photos: creator’s archive